Hayet Rida

I played a pivotal role in managing campaigns for Hayet, starting with crafting compelling pitches that showed how her unique brand would pair well with potential partners. I created engaging pitches tailored to each brand, which successfully opened doors to collaboration opportunities.

My responsibilities extended into editing campaign videos and captions, ensuring they stayed true to Hayet's brand and appealed to her audience. I focused on maintaining authenticiy and engagement, which is crucial for influencer marketing success. After each campaign, I conducted thorough data analysis, measuring performance and engagement metrics. I then compiled this data into detailed post-campaign decks, highlighting the value and impact of the collaboration.

These efforts not only showed the effectiveness of the campaigns, but also fostered strong relationships with brands, leading to multiple contract renewals. Our successful partnerships included brands like Lululemon, Nordstrom, Cuddl Duds, and Leze the Label.

I meticulously created and posted organic content designed to attract brands and foster engagement with her audience. This included crafting visually appealing story graphics for fashion items, travel content, and more, ensuring each piece aligned with her brand's aesthetics and voice.

In addition to content creation, I managed all affiliate links, tracking their results to be able to pitch to brands. I was responsible for her content calendar, strategically planning and scheduling posts so her organic and paid content flowed together in an effortless way.

In my role as a content creator and editor for Hayet, I was the video editor for her paid campaigns, crafting videos that aligned with the campaign's objectives and Hayet's brand image. I also handled caption writing, ensuring each caption resonated with theaudience and conveyed the intended message effectively.

While it wasn't the most glamorous part of my role, I also made sure all links associated with both organic and paid content were current and functional, optimizing the user experience and maximizing engagement.

By combining creativity with strategic thinking, I helped elevate her brand and attract meaningful partnerships with top-tier brands in the industry.