aESthetics by Erica Sutton

As a contractor for aESthetics by Erica Sutton, I developed and implemented a comprehensive content strategy that fit each phase of her consumers journey. This involved conducting in-depth research and competitor analysis to identify key opportunities and create an effective strategy. I generated creative concepts that captured the essence of the brand and managed social media platforms to maintain a consistent and engaging presence.

In addition to content strategy for her social media, I also strategized print assets and other marketing campaigns, ensuring a cohesive and integrated approacha across all platforms.

This omnichannel approach helped maintain a steady flow of high-quality content that kept the audience enagaged and connected with the brand's message.

I was responsible for producing high-quality content, including posts, copywriting, and print assets, for various platforms. This included crafting compelling and visually appealing content that showcased the bran's services and values effectively. I also managed the content calendar, making sure the content was trendy while staying on brand, while refining it based on performance metrics and client feedback.

Additionally, I took photos and videos when possible to add a personal touch to the content. When I wasn't able to capture original content, I curated stock images that aligned with the brand's aesthetic and messaging. This allowed me to create a consistent and professional visual identity across all platforms, increasing brand visibility and audience engagement.